Google Ads · Search · PMax · Shopping

Google Ads & PPC Management

Search, Shopping & Performance Max campaigns engineered to capture high-intent buyers and maximise every pound of ad spend.

4.1×
Average ROAS
34%
Average CAC Reduction

Google Ads That Capture Intent and Convert

Google Ads connects you with buyers at the exact moment they’re searching for what you sell. Our Google Ads management service covers Search, Performance Max, and Shopping — built on a foundation of rigorous keyword strategy, conversion tracking, and continuous Quality Score improvement.

What’s Included

Keyword Strategy: We build comprehensive keyword lists covering high-intent, long-tail, and brand terms — paired with aggressive negative keyword management to eliminate wasted spend from day one.

Campaign Structure: Properly siloed ad groups, match type strategy, and campaign segmentation ensure your budget is allocated to the highest-value opportunities.

Performance Max: We build and manage PMax campaigns with optimised asset groups, audience signals, and conversion goals — and audit regularly to prevent budget cannibalisation.

Conversion Tracking: Every click, form fill, call, and purchase is tracked accurately via GA4 and Google Tag Manager. No conversion tracking = no optimisation.

Yes — we manage Google Shopping and Performance Max campaigns for e-commerce brands

Through tightly themed ad groups

Yes — our free AI-powered ad audit covers Google Ads account health

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